With April being Testicular Cancer Awareness Month, Testicular Cancer Canada built a rock-climbling wall at Joe Rockhead's Indoor Climbing Gym,
with handholds that simulate testicles to teach men how to grip their own testicles to check for cancer. A cross-media campaign was built around this
in collaboration with creative agency, Sid Lee. I was responsible for the digital OOH, and the web banners, both English and French.

The wall was open to the public to climb from April 21 - 30. People can also climb a virtual wall at grabyourrocks.ca
A PR event was also held at the end of April, which I attended. Various media is included below.
Media: Article in Campaign
News segment on CHCH